UGC MINOR PROJECT ON

‘Problems Prospects and of Ecotourism Industry in Kerala with Special Reference to Thenmala’


Prof.Jollyamma George and Prof.Merry Zachariah,Dept of Economics

ABSTRACT

Thenmala is the first planned eco-tourism destination in India. Thenmala in Malayalam means “honey hills”. The present study made an evaluation of the eco-tourism project at Thenmala with the specific objectives of analyzing the barriers to develop eco- tourism and eco- enterprises and to find out the socio economic impact.
The study has carried out primary survey among the executives, guides, staff, local people and tourists using a structured interview schedule. The time series and cross sectional analysis helped to draw inferences and make projections on the immense potential of Eco-tourism Centers in promoting ecological balance ,traditional culture and values, rare artisan skills and handicraft industries of rural Kerala. The unparallel and unique eco-diversity and scenic beauty of Thenmala is definitely attracting international acclaim. The centre was incurring losses in its infancy, but since 2007-08, it is showing an increasing trend in profit. The advantage of the centre is that it satisfies all four categories of eco-tourists-dedicated, general, casual and recreational. .The study found that the implementation of the project was according to the basic principles of eco-tourism and that the centre has succeeded in achieving the desired objectives to a great extent. The distinctive character of the centre deserves national attention of policy makers in the economic, environmental and tourism spheres.